Febratex has received more than 56 thousand visitors at its 17th edition.
Considered the largest edition of all time, the fair has recorded historical economy in Blumenau, generating a business of over 2,5 dollars during the event. The 17th edition of Febratex- Brazilian Textile industry fair, which took place between 23 and 26 August in Blumenau has reached a record of audience and generation deal.
According to Helvio Pompeo Maria Junior, the director of Febratex Group this edition has passed all the expectation resulting from networking and news presented to the textile companies.
Crowded hotel and generation of regional economy during these four days reached prepandemic levels.
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The Brazilian exhibition industry and the economic challenges
The young Brazilian democracy is opened to a wide international trade and commerce market, looking for sustained economic growth and stability.
Globalization and technology have impacted the economic environment of the country, educating consumers and providing challenging opportunities in the service sector for the Brazilian exhibition business.
Brazil is also projecting the role to play to be active player in market development.
These days this Latin American country is embracing and bringing to market the innovation provided by business models and digital solutions.
The exhibition business represents a very dinamic industry and extremely challenging.
The stability of Brazilian economy, beginning from 1995, saw some international exhibition companies begin to enter to Brazilian market, helping an economic development until 2012.
Trade shows are evolving according to market conditions. While digital platforms and tools are extending the shelf life in Brazilian fairs tuned to the connection between exhibitors and attendees longer than once a year or two. Face to face is still the main peculiarity during an exhibition.
Brazil sees an opportunity to bring buyers and sellers during the fairs and a path to discover a huge market in a country that has one of the top ten economies in the world.
The presence of international brands: more achievements for the fair
The international brands partecipation the main success of the Febratex 2002 edition
Directly from Turkey, Portugal and Germany, celebrating the internationalization of the event, which goes beyond the borders of the Americas and welcomes European exhibitors opening business relationships with Brazil. However is important to mention the huge partecipation by exhibitors from Argentina and Perú.
This year one of the themes highlighted was sustainability with innovation focused on circular economy, conscious consumption, waste reduction and products such as fibers produced from PET bottles.
The audience can also partecipate in Febratex Conecta, an international event that presented innovative and sustainable solutions for the entire production chain of the Brazilian textile and fashion industry.
The Febratex Conference had three days of lectures with contents from the exhibitors of the event.
This edition featured the Startup Corner borned in 2019 with the aim of promoting innovative solutions for the fashion industry.
Febratex 2022 edition was based on news Metaverse internationalization, a virtual experience created by the software Fashion Studio. Social campaign and credit at the fair were some of this edition’s main bets.
The public could walk through the corridors eager for novelties inside an exhibition that has surprised for the innovative solutions and organization.
Tabatex and Textape : the extraordinary partnership at Febratex 2002 edition
Since 1998 Tabatex in Brazil offers an exceptional partnership with Textape providing the presence in Latin America of the Italian textile rubber coverings company.
This edition has enforced this collaboration thanks to the ability of Mario Lopes, Tabatex company owner, in coordinating his great staff at the stand and in San Paolo, in order to provide samples and offers during the event. Tabatex is specialized in trade of spare parts and accessories for textile machinery.
The event has confirmed the Latin American peculiarities with a great show till late night.
The extraordinary exhibition will be back in August 2024 calling on innovation technology and sustainability.